Blog Topics--

I was pondering why I find it safest to blog about entertainment, sports (or "sport" for my friends across the Atlantic) and books.

I work in an industry that often uses blogs in order to keep clients interested in them, their thoughts, their credentials. So many blogs, in order to be safe from copy-infringement accusations, post links back to websites, and other blogs, where they've found the stuff that they write about. This can be a dangerous thing. For instance, you want to "wow" a client with your brilliant thoughts, and you write a blog about a project, and how similar projects fared, complete with links to words about this similar projects---and those links take you back to your competitors. Well, how do you keep your clients from getting competing proposals, that can threaten your livelihood?

I suppose you've got do a "Smith Barney"--that is, "we make our money the old fashioned way. We earn it." Your competition might cut its rates to get your client, but if you know your client, understand their "institutional history" and make an effort to have face-to-face relationships with them I believe you will keep your clients. They'll see you as part of their team. And, that takes work, and most clients want to see you working for them. Well, that is, well, unless your clients keep pushing you back and then you have to face the facts---you don't have them as clients any longer.